Client: Road Runner High Speed Online
Objective: To increase exposure and excitement for the theatrical premiere of Ant Bully and provided exclusive content and promotional opportunities for their subscribers.|
Mechanics: Game provided two methods of entry: online or by phone. When subscribers visited the interactive sweepstakes website, they registered to play an exciting Flash game. Non-winners were entered to win the Grand Prize at the sweepstakes conclusion. Phone Subscribers received a chance to win instantly by calling the sweepstakes phone number. Both methods of entry featured a movie trailer and, following game play, allowed subscribers to connect to a vendor who sold tickets to the movie.
Prizes: Winner and family won a trip to Hollywood for a Warner Bros. VIP studio tour.
|
