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Apple & Eve “Apple Press” Newsletter



Client: Apple & Eve

Objectives: Rejuvenate Apple & Eve’s long-dormant consumer newsletter, and re-build the consumer database.

DJA Solution: Complete redesign of the newsletter for this broad line of 100% juice products. Refocus on nutrition and health issues and featuring of local market and regional Apple & Eve event marketing programs, vs. Apple & Eve recipes and serving suggestions.

Results: DJA came off press with the first redesigned issue of The Apple Press in early Summer 2004, and is already planning content for future issues.

 Apple & Eve “Apple Press” Newsletter