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Ghirardelli Chocolate Pleasures Sweetstakes


Client: Ghirardelli

Objective: Produce a unique Instant Win Game that engages and excites consumers.

Mechanics: Instant Win Game pieces were inside specially marked bags. Consumers were then driven online to enter the second chance drawing.

Prizes: Over 1,000 prizes included: luxury trip for two to San Francisco, half-day spa experiences, dinner for two, Ghirardelli Squares chocolate.

Ghirardelli Chocolate Pleasures Sweetstakes