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Motrin Code Orange Essay Contest


Client: Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

Objective: Reinforce brand image and benefits while generating contest for the site and engaging customers

Tactic: Essay Contest

Mechanics: Consumers submitted a 150-word or less essay about a Motrin IB Code Orange moment. A Code Orange moment is the moment you know you need the power of Motrin IB. Consumers were also able to enter by mailing in an entry to a P.O. Box at DJA.

Prizes: $25,000 Home Makeover

 Motrin Code Orange Essay Contest