Client: Six Flags Theme Parks

Objectives: Deliver messaging about Six Flags Thursday Night Concert Series, drive traffic to theme parks, attract local press and brand awareness for supporting advertisers.

Mechanics: Consumers (13 and over) were able to enter via a promotional website, and via text message.

Prizes: Grand Prize - A 4-day/3-night trip for four, to a participating Six Flags Theme Park hosting a Thursday Night Concert. Trip includes round-trip coach class air transportation for four, standard hotel accommodations for four, two-day passes to Six Flags and a meet-n-greet with band at concert. First Prize – tickets to Theme Park and autographed CD. Second Prize – Starburst gift pack.