Client: Staples Copy & Print Center

Objective: Drive awareness and usage of Staples Copy & Print centers

Tactic: Photo Contest

Mechanics: Entrants submitted a photo of their favorite regional Hometown View. The top five in each of the eight regions won a Staples gift card and the photos are being sold at their regional Staples.

Prizes: Grand Prize: Trip to Iceland

Results: 2,000 entries received.