Client: Time Warner Cable
Objective: Road Runner and TWC worked with Warner Bros. Pictures as a promotional partner to increase the exposure of and boost excitement for its upcoming theatrical premiere of TMNT. TWC wanted to create promotions that tied into the movie, promoted TWC products and supported TWC’s “Power of You” positioning. Additionally, they wanted to acquire new subscribers and provide exclusive content and promotional opportunities to existing TWC subscribers, raise awareness of TMNT and drive traffic to the theatrical release.
Mechanics: Interactive online game, regional private screenings and regional mall events.
Prizes: Grand Prize - A trip for the winner and up to three guests to Hollywood, CA for a WBP VIP Studio Tour. First Prize - tickets to the private screening.
