Client:
DeVries Public Relations and Tupperware

Background:
What started out as a small niche promotion, turned out to be a smash phenomenon because of the unbelievable amount of press the promotion garnered. The first 'Design a Tupperware Masterpiece" contest was designed to engage and reward loyal Tupperware consumers. After its unlikely success, the second and third year promotion objectives were to create brand awareness and receive additional free exposure. The annual international contest asked entrants to design a piece of art inspired by Tupperware. Participants had the opportunity to design a piece of art in one or all of the following categories: 1. Fashion, 2. Free form, 3. Utility. The winners, who were judged by a panel of Tupperware representatives, received a 4-day/3-night trip for two to New York City and $2,000.

Mechanics:

• Entrants had to visit the online contest page and register.
  
• After registration, they had to upload a photograph of their completed piece, the title of the piece, and the inspiration.
  
• All entries had to include an essay of up to 200 words specific to the category selected.
  

Results:
Be honest, did you ever imagine Tupperware as an art form? Think again! Tupperware received excellent press and consumers from all over the world showcased their creativity through Tupperware products. This promotion helped create a lot of buzz for the brand and differentiate Tupperware from the competition.