PROMOTION DEVELOPMENT

The diversified experience of DJA’s senior promotion-marketing staff is what underlies our reputation for outstanding promotion strategic planning as well as insightful analysis and evaluation of client-planned promotion concepts.

Our promotion experts represent a broad spectrum of backgrounds from consumer and trade companies that are both large and small.

DJA’s Plans Board, a no-holds-barred forum in which all promotion assignments are reviewed by our senior group, is the keystone of our planning process. The Plans Board tackles assignments ranging from complex annual plans to creative concepting for specific events to simply critiquing and refining existing strategies.

Through our Plans Board, we have innovated and pioneered many of the traditional promotion tactics in common use today, and over the years have won numerous industry awards for creativity and marketing savvy. Equally important, we’ve also earned plaudits from our clients for no-nonsense troubleshooting and – when necessary – de-bugging of their previously planned promotions.