TIE-INS & STRATEGIC ALLIANCES

Call them strategic alliances, or simply call them “tie-ins” – partnership promotions have grown to become one of the most powerful and cost-efficient options for marketers. They represent the power of two, or more – a larger combined budget for media and promotion mechanics, multiple salesforces, greater reach and the mutual implied endorsement of recognizable brands.

The potential rewards for this union are great, but even if DJA didn’t initiate the alliance, it is essential to hire a separate promotional staff to seamlessly facilitate the joining of forces. Dealing diplomatically with the different organizations and corporate cultures involved can present its problems. DJA has the necessary knowledge, experience and skills required to master this process while maximizing each partner’s objectives.