USER GENERATED CONTENT PROMOTIONS

Dave Fish, CEO of IMN, interviewed Bruce Hollander, EVP of DJA, for Pro & Content’s November ’07 newsletter. They spoke in-depth about one of today’s hottest buzzwords…user-generated content. In this interview, you’ll hear about great examples, best prizes, how to target a specific demographic and how to promote your next program.

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	Bruce Hollander, Executive Vice President